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Trade Marketing Manager, Central Africa

Job ID 3037831 Primary Location Lagos, Lagos, Nigeria Date posted 01/14/2019

At HP, talent is our criteria. Join us in reinventing the standard for diversity and inclusion. Bring your awesomeness, and just be you!

At HP, talent is our criteria. Join us in reinventing the standard for diversity and inclusion. Bring your awesomeness, and just be you!

HP is the world’s leading personal systems and printing company, we create technology that makes life better for everyone, everywhere. Our innovation springs from a team of individuals, each collaborating and contributing their own perspectives, knowledge, and experience to advance the way the world works and lives.

We are looking for visionaries, like you, who are ready to make a purposeful impact on the way the world works. At HP, the future is yours to create!

If you are our Trade Marketing Manager for Central Africa, based in Lagos - Nigeria, you will have the chance to:

  • Be responsible for the demand increase at retailer and consumer level both online and offline through focused ad strategic marketing activities and sales partnerships
  • Position HP as top of mind at consumer level while training extended sales force team on product update and selling skills

  • Work with and leverage internal partners to deliver the business results
  • Closely collaborate with various stakeholders within the sales organization at regional level
  • Be responsible in implementing trade marketing strategies in retail channels
  • Be involved in market analysis, marketing engagement, marketing communication
  • Build close relationship with retail channels and partners
  • Handle promotional practices and campaigns

Are you a high-performer? We are looking for an individual with:

  • 3-5 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
  • Selling experience at end user account or partner level
  • Experience developing positive relationships and solving customer problems
  • Understanding of the IT industry, competing vendors, and the channel, including competitive positioning
  • Understanding of HP's organization & operations, including key business rules, partner segmentation, key programs & initiatives, structure
  • Understanding of a select set of HP's products, software, and services. Able to communicate the strengths of HP's offerings, and overcome objections
  • Effectively sells HP offerings by building strategic relationships with partner contacts; and promoting HP programs and offerings
  • Develops account plans with partner to grow HP's share of the business
  • Partners effectively with others to ensure coordinated, efficient account management
  • Understanding of pipeline management basics and ability to explain benefits to partners

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