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Print Marketing Manager - Turkey

Job ID 3021269 Location Turkey Date posted 02/01/2018

HP is a $50+ billion fortune 50 company with just under 50,000 employees worldwide across 190 countries. HP is about innovation, it’s who we are and what we have been doing since 1939, we keep reinventing ourselves. Together we challenge convention, pushing each other to surprise the world.

We offer a thriving performance based environment which encourages collaboration, diversity and inclusion. We put a strong focus on integrity in everything we do and we play to win as a team.

And today, we’re looking for a Marketing Manager to join HP Turkey (based in Istanbul), responsible for our Print Business.

As the ideal candidate;

  • You are passionate about new technology in every aspect of your life.
  • You have at least 5 years of marketing management experience and a proven track-record in marketing with solid project and budget management skills; varying from business understanding to execution, driven by data and customer insights, that can demonstrate business impact and brand acumen through measurable outcomes.
  • You are a digital consumer and B2B marketing master, with deep knowledge and experience of marketing principles, practices, tactics and tools. And you have expert knowledge of social marketing, content marketing, media and advertising.
  • You have experience in translating business priorities into clear marketing objectives and comfortable applying customer insights to drive and manage effective marketing campaigns.
  • You likely have worked for a major international brand before, and you’ll be able to demonstrate how you’ve delivered end-to-end marketing, from insights to execution.

If you recognize yourself in the above description and feel ready to take on a rewarding challenge in a very competitive tech market, here is a glimpse into your goals and responsibilities:

  • Create and sustain brand and business momentum in the market as you launch exciting new consumer, commercial and enterprise focused marketing campaigns, helping to open up new routes to market and optimize our omni-channel execution.
  • Transform the way marketing helps to identify, define and pursue new pockets of growth opportunities, by being a strategical thinker and a valuable business partner to the management team.
  • Develop and secure approval for consumer and business-to-business segment marketing plans and budgets.
  • Direct cross-functional, cross-organizational teams and agencies in execution of marketing plans and budgets.
  • Adapt or develop local insight-based customer segmentation strategies and marketing campaigns; and define customer experience plans and execute them.
  • Define marketing metrics/goals/benchmarks, and track/report progress against them. Based on performance analysis, identify/execute indicated actions.
  • Collaborate with trade and channel marketing teams in delivery of integrated campaigns across all touchpoints.

About us

We are the re-inventors.

At HP, we believe in the power of ideas and that ideas thrive best in a culture of teamwork. That is why everyone - at every level in every function, is encouraged to have original ideas, to express them and to share them.

At HP, we work across borders, and without limits. Global virtual teams share resources and pool their big ideas to solve business issues and meet personal goals. Everyone is valued for the unique skills, experiences and perspective they bring. This is how ideas and people grow.

We are looking for visionaries who are ready to make an impact on the way the world works. At HP, the future is yours to create.