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Marketing Content Specialist

Job ID 3031522 Primary Location Ft. Collins, Colorado, United States of America Date posted 06/13/2018

Marketing Content Specialist


HP’s vision and promise is to engineer experiences that amaze.  With the heart, creativity, and energy of a startup, and the brain, muscles, and determination of a Fortune 100 corporation, we continue to deliver ground-breaking new technologies to build on our 76-year legacy of innovation.

The Customer Experience and Portfolio Strategy Team, within Personal Systems, was created with a maniacal focus on designing and delivering best-in-class experiences for our customers.  We value collaboration, ingenuity, tenacity, and a sense of humor.  So join our team, work hard, and watch as your efforts have a direct impact on millions of customers around the world.

About you:

Attention to Detail. You will define the strategic direction of our welcome content, while empowering your team to make daily decisions.See the link between the granular details and big picture.

Content Creator Extraordinaire.From big blogs to tiny tweets, you do it all.

Drive Collaboration. Create a culture of collaboration and promote deep partnership across business units and teams.Be prepared to operate in highly-matrixed organization with partners across HP.

Global Thinker.You appreciate different cultures and customs and understand when to use a varied communication approach

Know Your Customer.You are deeply customer-curious. You internalize the point of view of our customer and exhaustively represent her wants, needs and pain points.

Talk Tech. Possess a deep curiosity for technology and experiences.Stay abreast of technology trends.

HP Jumpstart Content Specialist

The HP CEPS team is looking for a highly motivated individual to help develop and manage digital media that is published to all HP PC customers through to welcome customers and help them get the most out of their new PC.

You will play a key role in delivering the HP message to over 20 Million customers a year. Helping drive the experience that enhances customer satisfaction, demonstrates HP thought leadership and generates incremental revenue. Our content specialist works directly with design and engineering resources to manage the content development, editing and publishing processes from end-to-end.

A strong candidate will exhibit a high level of flexibility, energy, collaboration and accountability to meet HP Jumpstart objectives and priorities.

Primary Functions:

  • Work collaboratively with others to develop a catalog of engaging digital content that serves HP customers
  • Work with HP business development partnerships to identify business opportunities and communicate business objectives of HP Jumpstart
  • Engage with HP teams to communicate value proposition, content guidelines and publishing workflows
  • Manage relationships with design teams to create engaging content that is contextualized to the customer experience, complies with HP Jumpstart content guidelines and conforms to HP brand requirements
  • Directly manage content management systems
  • Optimize content development and publishing workflows
  • Use data driven methodology to identify criteria for content efficacy


  • Responsible for maintaining quality of content presentation and ensuring that content meets HP security requirements
  • Knowledge of new, unique and interesting PC features and deployment cycles
  • Possess an understanding and passion for online marketing & user experience design
  • Build relationships with stakeholders, lead periodic communication sessions to share status, plans, priorities and collaborate on future planning
  • Analyze digital media performance and identify strong insights and recommendation
  • Administration of content editorial calendars

Educational Experience:

  • Bachelor’s degree in computer science, marketing or UI design, MBA preferred

Knowledge and Skills:

  • Experience with content management systems and web publishing best practices
  • Basic HTML authoring skills
  • Understanding of digital marketing best practices
  • Basic copy writing and visual design skills
  • Basic Adobe Photoshop skills preferred
  • Excellent organizational, communication and presentation skills
  • Familiarity with web analytics tools such as Google Analytics and Adobe Marketing Cloud (Ominture)
  • Awareness with online shopping UI and merchandising best practices