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Insights Manager - Office Printing Systems

Job ID 3038492 Primary Location Boise, Idaho, United States of America Other Location Vancouver, Washington, United States of America; Date posted 12/21/2018

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Now it's your turn! It's up to you to make the world a better place to live and work. We are here to help you achieve that and be the best version of you.

The Office Printing Solutions (OPS) team within HP's printing business is focused on disrupting printing in the office through relevant and customer centric product and solutions.

The OPS Insights manager will work hand in hand with the OPS business leaders to deliver breakthrough insights that inform the portfolio strategy for OPS. This will include the established of a foundational customer needs framework and continuous product and concept development work. The OPS insights manager will champion the voice of the customer within the OPS business and drive change and consensus among OPS business leadership.

This Insights Manager will report to Reeya Sen, Manager of Home and Office Insights for Printing and will work closely with OPS product and segment leaders and strategy teams.  This person must have mastery over both qualitative and quantitative research techniques AND be able to lead the customer agenda with executive leaders of OPS.


  • Design, execute, and deliver key primary market research programs and manage market research vendor relationships
  • Translate data and key findings into insights that drive product strategy and innovation opportunities
  • Challenge external partners to bring forward innovative ways of generating and using insights (e.g. processes, cross-collaboration research, methodologies)
  • Partner with business stakeholders to develop a research/insights plan which includes a mix of agile and rigor-based research methods
  • Seek out opportunities and emerging trends to proactively provide business marketers and product development with critical information and insights.
  • Monitor market and industry trends, and share best practices with internal clients and external partners
  • Collaborate across the pan-HP Media, Analytics and Insights organization to bring forth all the resources the research team can offer.
  • Provide perspective and relevant insights to improve campaign briefing and facilitate more valuable, differentiated marketing for consumer and office customer.
  • Provide competitive insights, intelligence and recommendations to influence go-to-market planning and strategic marketing plan development and decisions.
  • Perform final contract negotiations with research vendors.
  • Based on market research information create and review research plans (syndicated and primary) with each business unit.
  • Develop effective intelligence and customer insight strategy based on analysis and assessment of customers, competitors and market share
  • Develop actionable marketing recommendations and insights to support strategic planning.
  • Provide training and guidance for other researchers and competitive intelligence professionals.


Knowledge & Skills

  • Foundational, expert knowledge of market research methodologies
  • Effective communicator who integrates the intricacies of multiple data points/sources into a concise story
  • Proven track record with managing research projects that reflect business priorities and link to short and long term goals
  • Able to capture, analyze and drive understanding of the current and emerging customer/market trends impacting the business and industry
  • Demonstrates strong project management skills to deliver projects on time and on budget
  • Sets objective measures of success for self and project teams and continuously evaluates progress against objectives
  • Demonstrates curiosity and growth mindset , through on-going adoption of best practices
  • Knowledge of market research vendor management, agency practices and conflict-resolution skills
  • Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories and techniques.
  • Solid understanding of product management and marketing principles
  • Ability to interface with senior executives

Preferred Education and Experience:

  • BS/BA in business, marketing, research, or equivalent experience; Master's level preferred.
  • 10+ years work experience executing qualitative and quantitative research methodologies that drove business results
  • Market research agency experience required