Jobs at HP

Marketing Analytics Operations Manager

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Job Location: Palo Alto, CA

Marketing Analytics Operations Manager-1188521

Description
Hewlett-Packard Company is a provider of products, technologies, software, solutions and services to individual consumers, small- and medium-sized businesses (SMBs) and large enterprises, including customers in the Government, health and education sectors. Its operations are organized into seven segments: Personal Systems,, Printing, Services, , Enterprise Servers, Storage and Networking (ESSN), HP Software, HP Financial Services (HPFS) and Corporate Investments. The company was founded in 1939 and is headquartered in Palo Alto, California. HP is publicly traded company (NYSE: HPQ) with $120.357 billion in revenue and 331,800 employees.
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients.
KEY RESPONSIBILITIES
The Marketing Analytics lead will serve as the primary champion of customer analytics for the Consumer and Commercial marketing teams helping them in demand generation activities. Specifically, s/he will help drive effective, differentiated marketing through advanced analytics application like segmentation and propensity modeling.
Additional responsibilities include:
· Effectively partner with internal and external agency teams to continuously enrich the customer data ecosystem.
· Oversee development of Analytics process, methodologies and tools to effectively support Installed base marketing for the Consumer, SMB and Enterprise segments.
· Integration of Analytics capabilities into the Marketing and Sales technology eco-systems
· Create performance measurement frameworks for the Analytics outputs as well as the impact they drive.
· Program managing Offshore Analytics teams and/or Analytics vendors.
· Help execute HP’s Customer engagement strategy using data driven approaches.

Qualifications
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
· Minimum 5 to 8 years in B2B marketing, Database marketing or Digital marketing
· 2 to 3 years’ experience in a global marketing environment.
· Sound understanding of Analytics techniques and methodologies.
· Good understanding of Marketing fundamentals and Consumer behavior principles.
· Ability to summarize Advanced Analytics outputs into executive level presentations.
· Demonstrated ability to communicate and work across stakeholders.
· Experience interacting and influencing Marketing teams in a business environment desired.
· Personally enthusiastic and results-oriented with the ability to attract, inspire and motivate others.
· Demonstrated passion for the customer as a primary driver of business strategy and execution.

Job - Marketing
Primary Location - United States-California-Palo Alto
Schedule - Full-time
Job Type - Experienced
Shift - Day Job
Travel - Yes, 25 % of the Time
Job Posting - Dec 19, 2013


Job ID: 1188521
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Equal Opportunity Employer (EEO):

Hewlett Packard Company provides equal employment opportunity without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a disabled veteran, recently separated veteran, Armed Forces Service Medal veteran, or other protected veteran, marital status, familial status, age, handicap or disability, genetic predisposition or carrier status, uniformed service status or any other characteristic protected by applicable law.

If you’d like more information about your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law

Accessibility

HP is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities.

If you need assistance in filling out the employment application or require an accommodation while seeking employment, please e-mail gbsglobalstaffing@hp.com. We will provide you assistance and make a determination on your request for reasonable accommodation on a case-by-case basis.

 

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